Editorial policy
What we cover
Google Trends movements in five verticals: consumer-tech, finance, entertainment, lifestyle, and sports. USA and UK only. We pick topics where the trend itself is interesting — not just the search-volume spike.
How we source trends
Every post begins with a Google Trends observation (USA or UK). We cross-check against primary sources: earnings calls, regulatory filings, research papers, and on-record interviews where possible. We name our sources at the bottom of every post.
How we verify
We do not publish a trend story based on a single source. The Sources section of every post lists the 1–5 primary URLs that informed the analysis. If we can't verify, we don't publish.
Corrections
If we get something wrong, we correct it visibly: a dated note at the top of the post explaining what changed, with the corrected text in place. We don't silently edit.
What we won't publish
- Trends we can't verify.
- AI-paraphrased rewrites of someone else's reporting.
- Speculation presented as analysis.
- Anything that reads like an ad without being labeled as one.
Disclosure
This site runs ads. Ad slots are placed above the fold and in-content on long posts. Editorial content is never paid for, never sponsored, never influenced by advertisers.